The Coach's Critical Mistake? Challenging The Executives and an Infallible Executive Class

Turns out he could survive losing against Grimsby. He weathered losing a crucial European final versus one of the worst Spurs sides for many years. He withstood home defeats against West Ham and Wolves, finishing 15th, the tactical inflexibility, undermining the team's most promising homegrown talent, the 32% win rate, labeling his team the worst the club has ever seen. Yet, there existed one adversary with whom the Portuguese coach was not permitted to engage. If you challenge the sporting director, you had better succeed.

Regrettably, like many a Premiership right-back in Blackburn’s championship campaign, the coach took on the executive and seems to have failed. The most casual observer will notice the paradoxical situation: a coach who often railed his squad for losing one-on-one duels crumbling in the face of the white heat and animal charisma of a England's top division's most intimidating sporting directors.

In truth, this entire painful saga seems to paint Jason Wilcox in a whole new light. Perhaps it might have been easy, given his nine months in a similar role with the Saints, to regard Jason Wilcox as merely a functionary in the United exoskeleton: an individual who owed his position largely to his friendship with his former boss Omar Berrada as any verifiable talent. How wrong everyone was. In brilliantly outmanoeuvring United’s feted head coach, just as he bested the hapless a previous executive before him, he has demonstrated to be among football's strategic masterminds: a strategic mind that United’s mid-table rivals are now rightly wary.

A Tactical Conflict Regarding Formation and Philosophy

To illustrate, this was Jason Wilcox , after having been part of the hierarchy that appointed the rigid 3-4-3 advocate Amorim in the first place, played a key role in attempting to convince Amorim to ditch his beloved formation. Unsurprisingly, these entreaties were resisted. But perhaps these judgements hold greater authority when issued by a man of a man the impeccable football pedigree of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.

Perhaps in time Jason Wilcox might agree to explain his thought processes publicly. Maybe one day questions may arise why Amorim is walking away with full compensation, without any compensation reduction clause in place. The director seldom speaks in public, for excellent reasons. The true intellectuals of this sport – men like him – simply operate at a level beyond our own mundane comprehension. Were he to speak, most likely all we would hear is a series of ultrasonic blips and four-dimensional whirring. Desiring an explanation is not the same as being ready to receive.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly suggested utilizing the attacker at right wing-back. Photograph: Getty Images

An Supreme Power In the Throne

Naturally, by focusing our attention on Jason Wilcox we are obscuring the real power behind the club's current leadership. The director is, after all, merely executing the commands of his ultimate line manager Sir Jim Ratcliffe, who in private has emphasized his preference for a four-man defense. It is reported, Ratcliffe has also proposed deploying the forward as a right wing-back. The owner is eager for the club to adopt data science and analytics. According to ESPN, during a leadership summit early in his investment, he declared that the team's approach to football “shall be decided by this group”.

Ultimately, Sir Jim is a specialist in these intricate football matters, leveraging his background in industry and yachting. Most importantly he remains incredibly rich, and as we all know, the rich are the best of us: more perceptive, more wise, more tactically astute, fundamentally better. Whom else would you trust to manage an enlightened programme of cost-cutting, the construction of a new stadium that looks similar to an abstract design, the acquisition of Benjamin Sesko?

A New Soccer Hierarchy: Executives Above Managers

This represents a shift that is becoming prevalent in top-tier of the game. For decades, clubs foolishly delegated major sporting choices to subordinate staff such as coaches, talent spotters – players themselves. Maybe previously possible for an up-and-coming, innovative manager with ideas and drive to go into a club and implement their plan through to completion. But how many companies have such individuals set up? How many large-scale layoffs have they managed? Far preferable to invest the real power where it belongs: the leadership tier, the open-necked shirt brigade, the guys with impressive professional resumes. Better by far to determine the tactics in the boardroom and appoint a coach who will adapt their offering to suit. If managers were formerly chefs, they are now more akin to delivery personnel: not creating the product, but still ultimately answerable should it be delivered poorly or fails to meet standards.

In the meantime, a coach's role has become less about defining the vision and more about marketing it: the receptionist of the operation, the visible figurehead for a club they can do little to influence. Enzo Maresca leads a team of very young players into Europe and wins domestic cups, and essentially is dismissed for speaking out. Wilfried Nancy sees his reputation ruined while the people who appointed him live to blunder indefinitely.

A Neoliberal Football: Responsibility Only for the Few

And possibly in a small way this is simply corporate governance at work: the elevation of a gilded elite who can never be wrong, whose decisions are always untouchable, whose mistakes can invariably be sacked away without explanation. Hire the system coach only to dismiss them for using too much 3-4-3. Hire the project manager and then bin them for requiring excessive time. And most importantly show gratitude; for your modest increases in ticket costs, for the latest player acquisitions, for the reality that the grownups – however well qualified – remain in control.

Kimberly Long
Kimberly Long

Alex Thornton is the founding director of Local Studio, with over 20 years of experience in community-led design and sustainable architecture.