The Gaming Giant Hires Popular Battle Royale Lead to Boost Challenged Hero Shooter Ambitious Title

2K Games has welcomed a seasoned producer from Respawn Entertainment to oversee the development team at 31st Union, which is currently developing the upcoming third-person action-packed title known as this innovative game.

Leadership Transition Comes After Mixed Feedback

Brinkman assumes the leadership position at the development studio following the dismissal of previous head Michael Condrey, who was reportedly let go due to the game's lackluster unveiling last fall.

Recently, the company's top executive a key figure updated employees about this strategic move through an internal memo, which stressed that playtesting had shown the need for a more defined game identity.

Ismailer noted that the team is now refining the project with a refreshed focus, aiming to better meet community desires.

Trend of Strategic Recruitment

This announcement mirrors a similar move taken by the publisher in August, when they brought on an industry veteran from the Diablo team to contribute to the beloved franchise studio Cloud Chamber.

Here is the full text from the president's communication:

Hello Everyone—

I know you all just wrapped up your meeting - I hope you’re as excited as I am with the recent updates. Last time I shared you all a note, I stated the following: “I am confident in this team. You all are some of the most dedicated and talented developers we have had the chance to collaborate with - and we’re eager for that partnership to continue.”

With your dedication and adaptability, especially over the past twelve months, you continue to prove that.

The gamer responses from last autumn’s the game demo was informative. It confirmed the promise of a roguelike shooter but made clear we still had work to do. It uncovered the need for a sharper identity.

The progress is encouraging to see how far you’ve come. You embraced the feedback to mind and overhauled the title with a revitalized direction - one that’s poised to deliver on its ambition to our fans.

Our confidence in this project grows every day. To boost the remarkable progress you’ve made, I’m excited to welcome Ben Brinkman as the incoming Lead of 31st Union. Following several months of discussions, Ben starts with us on Monday, October 20.

His guidance and experience in the PVP shooter genre is considerable, having devoted the last 15 years developing and leading some of the most well-known titles in gaming, such as the acclaimed shooter, and more recently, the battle royale hit.

Let’s together in welcoming him next week. We are all eager to keep witnessing the progress of the game in the time to ahead.

The President

Background of the Incoming Leader

Brinkman presently serves in the position of senior developer and production lead at Respawn Entertainment for Apex Legends. Brinkman earlier was employed at Treyarch and Activision in diverse production roles on the iconic franchise series, and, prior to that, had assignments at other industry leaders.

Title Information and Concept

The upcoming game was unveiled in October 2024 in conjunction with a community playtest. At the time, the developers described the title as a "free-to-play, third-person perspective roguelike hero shooter and an thrilling evolution on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in real-time to match your preferred approach," the official summary states. "Take on the opponents with fresh skills, risks, and obstacles that shift every session. Do you withdraw carefully with your collected items? Alternatively aim high, risk it all, and trust your squad can earn top ranking? The option is in your hands."

Project Ethos lacks an confirmed release date or platforms, but players can look forward to additional details as development advances.

Kimberly Long
Kimberly Long

Alex Thornton is the founding director of Local Studio, with over 20 years of experience in community-led design and sustainable architecture.